Mascarin Goes Green
By Scott A. Sumner
Thunder Bay Business
The new service is we have switched our refinish system to a water ased paint which is called waterborne technology, an actual water ased paint that is used primarily in the collision market. It has been sed in Europe for years where you are using water to thin the paint
rather than solvent. The water based system is very good for the nvironment, noted Gino Mascarin, Manager of Mascarin Collision entre. We are 100% water based, the first facility in NW Ontario nd one of 5 in Ontario and 12 in Canada. It is very new in North merica. California has already legislated this and by March 2009 verybody in Ontario will have to use this system f water based paint.
We have been proactive and jumped ahead of the curve.We just felt iven our people and having been in business in the community for 46 ears started by my father Silvio we should do this. There has been xtremely positive feedback. People have come in the office to find out
more about it. We are going to make the community more aware of the ervice by a billboard campaign and advertising, noted Mascarin. It s just a little part of the puzzle. We have been recycling thousands nd thousands of pounds of metal and cubic feet of card board in the
100,000 range per year as well as other garbage. You needed new quipment and new spray technology to do the new system of painting. lso we sent 3 of our people for 10 days of training to become out of nly 30 trained in Canada right now to do this waterborne technology.
